Jessica Benzing
Senior Marketing Content Specialist @Pearson
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WORK HISTORY
Senior Marketing Content Specialist @Pearson
Marketing copywriter for Pearson Publishing. Copywriting, editing, and optimizing content for Pearson\'s websites, newsletters, and printed materials.My projects for Pearson typically involve:* Developing copy strategy, from original concept brainstorming through launch / deployment * Developing key messaging for new products and marketing campaigns * Working with product managers to determine the \"tone\" of each campaign * Writing copy to optimize product sales and drive traffic to landing pages, blogs, and other assets * Editing email, website, and print copy provided by product managers * Working with stakeholders to determine scope of project * Performing keyword research and making recommendations on SEO * Editing all content utilizing SEO best practices
EDUCATION
Arizona State University
Marketing
ABOUT JESSICA BENZING
As a marketing content specialist (which I have come to find is a fancy term for…
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