Jesse Porto
Portfolio Advisor @Windsong Global
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WORK HISTORY
Portfolio Advisor @Windsong Global
Westport, CT, US
Advise the Managing Partner and portfolio leadership on brand strategy, go-to-market execution, and value creation across DTC, retail, and Amazon during portfolio transition.
EDUCATION
The George Washington University
BBA, School of Business and Public Management
The Wharton School
Certification, Leadership & Management
SKILLS
ABOUT JESSE PORTO
I’m a senior operating leader who drives profitable, brand-led growth across DTC, retail, wholesale, and Amazon within beauty, health, and wellness. I partner closely with CEOs, founders, boards, and PE sponsors to identify the highest-return growth levers, bring execution discipline to complex organizations, and build teams and operating models that scale.Most recently, I led global brand, commercial, and growth strategy for Algenist, JVN Hair, and Pipette within the Windsong Global portfolio, with full P&L accountability. I rebuilt the growth engine across eCommerce (DTC + marketplaces), retail/wholesale, paid media, CRM/lifecycle, influencer, and affiliate—delivering +33% DTC growth,+45% Amazon growth,+15% AOV, and improved EBITDA through tighter channel mix, pricing discipline, and operating efficiency.Earlier in my career, I held global commercial, marketing, and GM-adjacent leadership roles at The Estée Lauder Companies (Clinique North America; Estée Lauder & Tom Ford Travel Retail; Aramis & Designer Fragrances), as well as Johnson & Johnson, Coty, Revlon, and Clean Beauty Collective. Highlights include reversing a 10-year decline at Clinique (+23% U.S. share,$550M incremental revenue), leading the global relaunch of Advanced Night Repair (+$1.5B revenue), and scaling Clean Beauty Collective into Sephora, Ulta, and duty free ($15M incremental revenue, 144% DTC growth).I’m known as a hands-on operator who connects brand strategy to commercial execution—aligning product, pricing, marketing, and channels around sustainable, profitable growth. My leadership style emphasizes clarity, accountability, and fast decision-making, particularly in PE-backed, founder-led, and transformation environments.Core strengths:• P&L ownership and value creation• Brand-led commercial growth (DTC, retail, Amazon)• Pricing, mix, and margin expansion• Performance marketing, CRM, and CAC/ROAS optimization• Omnichannel GTM and operating cadence• Team building, agency leadership, and board communicationTarget roles:Head of Commercial, CMO, or Brand GM / Operating Leader — Beauty, Health & Wellness
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