Jess Sinopoli

Co-owner @Graze Craze

West Springfield, MA, US

Operating and scaling a fast-growing charcuterie franchise, delivering premium grazing boards, boxes, cups, and catering experiences for events, holidays, corporate gifting and everyday celebrations-Built and trained our founding Grazeologist team, developing standards for customer service, food safety, station flow, visual presentation, portion control, product consistency, speed, and quality-Driving brand awareness locally through community partnership development, chamber involvement, events, BNI, press features, social media marketing, and local business outreach-Managing daily operations including inventory forecasting, vendor sourcing, COGS optimization, scheduling, invoicing, POS oversight, and daily production efficiency-Creating, pricing, and executing holiday + seasonal promotions and specialty boards to drive repeat purchase behavior and increase average order value-Fostering partnerships with schools, charities, fundraising groups, and corporate offices to expand catering and recurring volume opportunities-Delivering a concierge-style customer experience so charcuterie becomes the go-to solution in Western MA for feeding groups, gifting, office events, holidays, and celebrations all year long