Jensen Stava

Head of Growth and Insights @Expo

Costa Mesa, CA, US

Taking the beloved open-source magic that developers already know and love about Expo and finding the sweet spot where developer happiness meets business metrics.What I Actually Do:• Identify and optimize conversion paths from open-source users to paying customers without making developers feel like they\'re being sold to• Analyze user behavior data to understand how developers discover, adopt, and expand their use of Expo\'s paid services• Work cross-functionally with engineering, marketing, and sales to build growth experiments and features that actually move the needle• Balance the open-source ethos that makes Expo special with the business realities that keep the lights on• Turn qualitative developer feedback into quantitative growth opportunitiesThe Challenge: How do you monetize something developers love for being free and open, without ruining what makes it great? Turns out it\'s equal parts art, science, and really good timing.Core Skills: Growth strategy, product analytics, user research, A/B testing, developer experience, and translating between \'what developers want\' and \'what the business needs\' – often the same thing, just in different languages.

Chapman University

Master of Business Administration (MBA)

California State University, Northridge

B.A., Marketing and Communications Studies