Jenny Medina

Social Media & Events Coordinator @Universidad Iberoamericana, Ciudad de México

Mexico City, MX

Coordinate end-to-end logistics and execution of sporting events at national and international competitions, increasing online reach, community engagement, and follower growth.• Supervise content for websites, social media, email marketing, and promotional materials.• Lead all aspects of the campaign setup, launch and activation processes, social media, content, email, blogs, networks, public relations, etc.• Design and execute targeted communication plans to enhance brand visibility and audience engagement across key platforms such as TikTok, Instagram, Meta.• Monitor and track event media campaign performance using Metricool and Meta Business Suite.• Conduct market research to understand audience needs, communicating findings to key decision-makers and promote differentiated value proposition.Achievements:• Developed a standardized format for content control and approval on social media, reducing approval times by 4 days per week and ensuring clearer alignment with the overall content strategy.• Coordinated end-to-end logistics and execution of the visit and training of: El Real Madrid & BCN legends having top players on campus such as Marcelo, Rivaldo, Luis Figo, Andrés Iniesta, Guti, Iker Casillas and Carles Puyol.