Jen Griffin

Marketing Manager @Studio Science

Launched targeted marketing approach, aligned with company values and target audiences, that shifted strategy from lead generation to account generation, creating a more accurate approach to customer acquisition and improving effectiveness of marketing spend. •Leveraged ideal customer profile, based on market research, customer persona, and analytics, that created more effective messaging, improved the customer journey within the pipeline, and enhanced campaign performance. •Developed a robust digital marketing strategy that aligned sales and marketing, reaching prospects across multiple channels, and measurably improving marketing efficiencies •Led internal and external team in the rebrand of Studio Science’s website that created an intentional customer journey so that improved time on site and conversions. Delivered project on-time and under budget in the midst of an acquisition. •Positioned Studio Science as leaders in design and innovation in a competitive market by creating multiple thought leadership pieces of content including data-driven trend reports and white paper(s). •Led Channel / Partner Marketing efforts and managed relationship with WordPress VIP to identify new business opportunities that aligned with new strategic direction; brought internal stakeholders together with WordPress VIP that successfully evolved the partnership and new revenue streams.