Jen Griffin
- Role
- Marketing Manager at Studio Science
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Jen Griffin
I’m a versatile marketing leader known as the “Swiss Army Knife” of the team — a…
Experience
Marketing Manager
Jan 2020 — Present
Launched targeted marketing approach, aligned with company values and target audiences, that shifted strategy from lead generation to account generation, creating a more accurate approach to customer acquisition and improving effectiveness of marketing spend. •Leveraged ideal customer profile, based on market research, customer persona, and analytics, that created more effective messaging, improved the customer journey within the pipeline, and enhanced campaign performance. •Developed a robust digital marketing strategy that aligned sales and marketing, reaching prospects across multiple channels, and measurably improving marketing efficiencies •Led internal and external team in the rebrand of Studio Science’s website that created an intentional customer journey so that improved time on site and conversions. Delivered project on-time and under budget in the midst of an acquisition. •Positioned Studio Science as leaders in design and innovation in a competitive market by creating multiple thought leadership pieces of content including data-driven trend reports and white paper(s). •Led Channel / Partner Marketing efforts and managed relationship with WordPress VIP to identify new business opportunities that aligned with new strategic direction; brought internal stakeholders together with WordPress VIP that successfully evolved the partnership and new revenue streams.
Skills
- Development of Strategic Marketing Plans
- Market Planning
- Brand Management
- Marketing Communications
- Strategic Communications
- Value Stream Mapping
- Management
- Corporate Branding
- Business Planning
- Program Development
- Market Research Project Management
- Cross-Functional Team Leadership
- Program Management
- Event Management
- Business Process Improvement
- Competitive Analysis
- Budgeting
- Social Media
- Account Management
- Project Management
- Customer Insight
- Marketing Strategy
- Digital Marketing
- Business Development
- Brand Development
- Process Improvement
- Healthcare
- Corporate Communications
- Integrated Marketing
- Public Relations
- Market Research
- Product Development
- Event Planning
- Strategic Planning
- Marketing
- Email Marketing
- Sponsorship
- Advertising
- Business Strategy
- Budgets
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