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Start for FreeJennifer Chapman
Corporate Communications @Veritiv
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WORK HISTORY
Corporate Communications @Veritiv
Atlanta, GA, US
Manage and execute communication strategies and programs- Strategize and provide annual and programmatic B2B communications plans for the $7 billion annual revenue company and its three business units- Implement various campaigns to empower employee engagement including Warehouse Worker Appreciation Week, Truck Driver Appreciation Week, Customer Experience Appreciation Week, Veritiv Culture Club, and Veritiv Cultural Alliance- Write feature stories for our internal magazine and intranet, highlighting employee engagement and key corporate programs- Grow the brand externally by pitching and placing thought leadership articles with national and trade media. Articles include: The Wall Street Journal, Bloomberg, Recycling Today, Packaging World, Packaging Technology Today, and more- Manage the public relations agency to execute media relations by identifying, collaborating and developing story ideas with subject matter experts- Develop external communications, including press releases, customer and supplier letters, frequently asked questions, talking points, and social media posts for corporate initiatives, location consolidations, and, acquisitions and divestitures- Oversee our corporate social media strategy and have doubled followers- Built a modern intranet by populating and posting content to our 7,500 employees. The adoption rate is close to 90%, including hourly workers. Awards Won - 2023 and 2024 Veritiv named to Fortune World’s Most Admired Companies list - Multiple Best Places to Work awards in Atlanta, Cincinnati, Jacksonville, Los Angeles - 2024 IoPP AmeriStar Award in Sustainable Packaging category - 2023 Corporate Volunteer Council (CVC) of Atlanta Corporate Skills-Based IMPACT Award - 2022 International Association of Business Communicators (IABC) Atlanta Silver Flame - 2021 Ragan’s PR Daily Awards winner for Employer Branding - 2021 International Association of Business Communicators (IABC) Golden Flame
EDUCATION
Auburn University
BA
ABOUT JENNIFER CHAPMAN
As a 20+ year public relations veteran, I have led worldwide launch events and executive communication programs including key message development for new product introductions and media relations strategies. I have specialized experience in enterprise customers and vertical industry awareness including business-to-business campaigns backed with strategic planning and research into C-level influencers. I have also focused on small-to-medium businesses as well as leveraged consumer-driven events and campaigns to publicize products.
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