Jen Wright

WORK HISTORY

EDUCATION

ABOUT JEN WRIGHT

I work in marketing at Liaison, focusing on campaigns and strategy that connect NHS organisations with solutions that help them make better use of their resources.My role sits across two areas:> Shaping how new, data-led solutions are positioned and brought to market > Developing campaigns across both new and existing propositions, making sure they are relevant to the right NHS audiences That means understanding how the NHS actually operates – from governance and legislation, to the financial pressures teams are working under, and the constraints that shape day-to-day decision-making. My job is to bridge that gap, making sure the way we present solutions reflects what NHS organisations actually need, not just what we want to say. The work is grounded in research, insight and real data – but the goal is always the same: to make sure the right people can clearly see the opportunity, understand the value, and take action where it makes sense to do so. For me, this matters because of the impact it can have. Supporting the NHS to make better use of its resources, especially at a time when demand and pressure are high, isn’t just a marketing exercise – it’s about helping ensure practical, proven solutions reach the people who can benefit from them. Always happy to connect with others working in or alongside the NHS, particularly where there’s a focus on making things work in real-world environments.