Jennifer T. Rogers
Marketing Communications Manager @Ilitch Sports + Entertainment
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WORK HISTORY
Marketing Communications Manager @Ilitch Sports + Entertainment
Serve as Ilitch Sports + Entertainment marketing communications lead with The District Detroit, including running social media accounts and creating the strategy for those accounts. Compose high-level corporate and business communications for Ilitch Sports + Entertainment, The District Detroit, Detroit Tigers, and Detroit Red Wings. Serve as marketing communications lead for internal communications and organization’s intranet.\\\\n• Develop social media strategy for The District Detroit social media accounts and responsible for posting on those accounts. Track and monitor performance of social posts, including building metric-based reports through Power BI. Build paid social media campaigns and report on the performance of campaigns and maintain the budget.\\\\n• Integral in the creation and maintenance of The District Detroit brand.\\\\n• Develop and execute marketing communications for The District Detroit events, including media pitching, marketing collateral, and writing copy for emails/scripts.\\\\n• Create and execute marketing communication strategy for Private Events. Including but not limited to, developing marketing communication plans, email and social media copy, creative requests and logo development, coordination with CRM, benchmarking, and paid campaign design and maintenance.\\\\n• Write copy and develop storylines for The District Detroit digital newsletter, distributed to over 8,400 individuals. Assist in copy for internal colleague newsletter. Both monthly distributions.\\\\n• Work with Olympia Development to provide marketing and social media services to tenants within The District Detroit, including but not limited to restaurant openings and leasing opportunities.\\\\n• Marketing communications lead for the creation and maintenance of internal colleague website, including creating copy, branding, and coordinating across departments to deploy best resources for colleagues.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
University of Oklahoma
Bachelor of Arts (B.A.), Communication, General
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