Priya Shah

Associate Global Market Development Manager @Thermo Fisher Scientific

Chicago, IL, US

Led the launch of seven products, including a COVID-19 detection kit, collection device, and nucleic acid extraction tools, in the fields of infectious disease, diagnostics, and hematology contributing to $10M in revenue for the business. o Developed comprehensive marketing launch plans and implemented sales enablement strategies by collaborating with various stakeholders and cross-divisional functions to maximize commercialization and increase product awareness.o Formulated creative organic and paid digital campaigns across all social media platforms and search engines, driving marketing qualified leads (MQLs), engaged visits, and add-to-cart activity. • Led the portfolio for infectious disease nucleic acid extraction kits in and diagnostic nucleic acid extraction instrument and kits.o Implemented cross-promotional marketing activities and regularly optimized digital marketing strategies, resulting in more than 50% of revenue being generated through web channels and surpassing our engaged visit’s goal by 3%. o Devised nurturing strategies that improved MQL conversions and increased online engagement by 5%.o Collaborated with cross-divisional teams to initiate n+1 promotions for diagnostic products, showcasing a complete workflow and increasing overall revenue by 10% within one year.• Spearheaded six industry-leading conferences for the Sample preparation organization, both virtual and in-person, which increased awareness of our product portfolio and generated over 85 MQLs and leads for the business.• Successfully launched and led a revolutionary technical program between our customers and R&D scientists, generating opportunities worth $3M and over 120 MQLs.

BK School of Professional and Management Studies

Post Graduate Diploma , International Business

St. Xavier's College, Ahmedabad

Bachelor of Science - BS, Biochemistry with Vocational Biotechnology

UC Irvine

Masters in Science , Biotechnology Management