Yanni Q.

Global Digital Marketing Specialist @Thermo Fisher Scientific

Monitor and analyze paid search/SEM performance across regions and sub-business units using Adobe Analytics, Power BI, and Google Ads.• Serve as a SEM liaison, translating campaign performance and digital results to Global Market Developers and other teams with less SEM experience.• Collaborate with Product Managers, Web, and BID teams to implement data-driven optimizations for global SEM initiatives.• Assist in keyword research, ad alignment, and content optimization alongside specialists to improve search visibility.• Generate Excel reports and review Power BI dashboards to track key metrics, identify trends, and communicate performance impact to stakeholders.