Jennifer Nakata
Senior Manager - Site Merchandising @Torrid
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WORK HISTORY
Senior Manager - Site Merchandising @Torrid
Led eCommerce merchandising strategy by optimizing product placement, navigation, and customer journey for maximum engagement and conversion.Enhanced site performance by refining navigation, taxonomy, and product categorization, creating targeted landing pages and special sorts to boost user experience.Drove data-driven innovation, identifying growth opportunities through customer behavior insights, site metrics, and KPI analysis; recommended A/B testing strategies to refine user experience.Spearheaded marketing initiatives that increased homepage click-through rates by 6%, fostering greater engagement and interaction across site content.Directed promotional execution and strategic product placements to meet and exceed financial objectives.Collaborated closely with Site Operations, Marketing, Creative, Engineering, and Merchandising teams to align on optimization strategies and drive revenue growth.Presented site KPIs and insights in weekly leadership reviews, delivering actionable recommendations for future seasonal and product initiatives.Led and developed a team of four site merchandisers, fostering talent growth and driving team performance; reported directly to the CMO.
EDUCATION
California State University, Long Beach
Bachelor of Arts (B.A.), Communication Studies: Interpersonal and Organizational
SKILLS
ABOUT JENNIFER NAKATA
Dynamic eCommerce executive with over a decade of expertise in digital merchandising, recognized for driving revenue growth, optimizing user experience, and fostering innovation in competitive markets. Skilled in data-driven decision-making to enhance customer journey and loyalty, with a track record of aligning business objectives with evolving customer needs. Adept at orchestrating cross-functional collaboration with Site Operations, Marketing, Engineering, and Merchandising to deliver cohesive, scalable strategies.Proven leader in change management, spearheading operational advancements that sustain growth, improve profitability, and position brands for long-term success.
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