Jennifer Carenine Bertero

Global Digital Platforms Specialist @Education New Zealand Manapou Ki Te Ao

Wellington, NZ

Lead large-scale website builds, redesigns and decommissioning projects, defining scope, timelines, and deliverables while coordinating cross-functional teams and agencies to meet brand and business goals.•Own day-to-day website operations and CMS governance, monitoring site health, triaging and prioritising bugs, managing the backlog, and coordinating fixes and incident response to ensure uptime and performance.•Implement QA and acceptance testing practices for every release, creating test plans, lead functional and regression testing across staging/production, and deployment approval.•Write clear technical documentation, including SOW, functional requirements, and briefs to align design and development agencies from concept to production sign-off.•Lead CMS component development, UX designing and prototyping in Figma (wireframes, content specs, landing page design), ensuring publishing standards and consistency; producing documentation, and training editors.•Build personalised, market-specific campaign landing pages for awareness and lead generation, producing content, selecting assets, managing translations, and ensuring tracking is implemented correctly.•Provide stakeholder insights on user journeys and campaign performance to identify friction points and implement UX/content improvements that improve engagement and conversion.•Lead SEO, GEO, AI-search strategies, conduct audits, prioritise technical and content fixes, implement optimisations, and monitor AI-search prompts to improve discoverability.•Develop and execute content strategies and roadmaps based on search intent, GEO, SEO, and AI insights, producing targeted, localised content (blogs, web copy, translations) to drive engagement and capture demand. Ensuring brand consistency, accessibility, localisation, and global compliance.•Plan and deliver multilingual content programmes across eight languages, coordinating approvals and ensuring imagery and messaging are culturally appropriate.

NZIE (New Zealand Institute of Education)

Digital Marketing

Centro Universitário Senac

Bachelor's degree