Jen Poliski

Marketing Communications Manager, North America @AkzoNobel

Troy, MI, US
MOBILE NUMBERS
+12•••••••57

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WORK HISTORY

Jul 2018 — Present

Marketing Communications Manager, North America @AkzoNobel

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Lead and manage activities surrounding the strategic positioning and development of communication activities related to automotive refinish, trade and commercial vehicle/ sign business. Responsible for the following North American brands:*AkzoNobel (regionally)*Sikkens *Lesonal *Modern Classikk *Wanda *Dynacoat *Imperium *Sikkens Autocoat BT *U-TECH *Sign Finishes Coordinate & manage the development and execution of the following-Advertising -Business/ Trade Media Relations -Product/Brand Literature -Direct Marketing -Inquiry Fulfillment, Sales Enablement Tools -Event/ Exhibition Coordination and Activation (SEMA, ISA, Northeast, CCIF, etc)-Social Media Management for Vehicle Refinishes channels (Facebook, Instagram, Twitter, YouTube)-Website Management (content, organization, etc)-Product literature website -Promotional goods, inventory and website -Brand /Product Launch Activation and Campaign Activities -Etc.

SKILLS

Sponsorship SalesProduct DevelopmentClient LiaisonConsumer BehaviorCustomer Relationship Management (Crm)Opportunity AssessmentMarketing StrategyManage Client RelationshipsMarket ResearchVoice of the CustomerCompetitive IntelligenceSegmentationBusiness StrategyMarket IntelligenceMarketingSales PresentationsStrategyStrategic ConsultingSalesforce.comMarketing CommunicationsBusiness DevelopmentAnalysisManagementSalesSports MarketingCrmAdvertisingMicrosoft PowerpointMicrosoft ExcelMarket AnalysisMicrosoft OfficeAnalyticsBusiness-to-Business (B2b)LeadershipQuantitative ResearchStrategic PlanningProject ManagementMicrosoft WordCompetitive AnalysisCustomer Insight

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