Jen Poliski
- Role
- Marketing Communications Manager, North America at AkzoNobel
- Location
- Troy, MI, US
- LinkedIn followers
- 500 followers
Experience
Marketing Communications Manager, North America
Jul 2018 — Present
Lead and manage activities surrounding the strategic positioning and development of communication activities related to automotive refinish, trade and commercial vehicle/ sign business. Responsible for the following North American brands:*AkzoNobel (regionally)*Sikkens *Lesonal *Modern Classikk *Wanda *Dynacoat *Imperium *Sikkens Autocoat BT *U-TECH *Sign Finishes Coordinate & manage the development and execution of the following-Advertising -Business/ Trade Media Relations -Product/Brand Literature -Direct Marketing -Inquiry Fulfillment, Sales Enablement Tools -Event/ Exhibition Coordination and Activation (SEMA, ISA, Northeast, CCIF, etc)-Social Media Management for Vehicle Refinishes channels (Facebook, Instagram, Twitter, YouTube)-Website Management (content, organization, etc)-Product literature website -Promotional goods, inventory and website -Brand /Product Launch Activation and Campaign Activities -Etc.
Skills
- Sponsorship Sales
- Product Development
- Client Liaison
- Consumer Behavior
- Customer Relationship Management (Crm)
- Opportunity Assessment
- Marketing Strategy
- Manage Client Relationships
- Market Research
- Voice of the Customer
- Competitive Intelligence
- Segmentation
- Business Strategy
- Market Intelligence
- Marketing
- Sales Presentations
- Strategy
- Strategic Consulting
- Salesforce.com
- Marketing Communications
- Business Development
- Analysis
- Management
- Sales
- Sports Marketing
- Crm
- Advertising
- Microsoft Powerpoint
- Microsoft Excel
- Market Analysis
- Microsoft Office
- Analytics
- Business-to-Business (B2b)
- Leadership
- Quantitative Research
- Strategic Planning
- Project Management
- Microsoft Word
- Competitive Analysis
- Customer Insight
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