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Start for FreeJeffrey Joson
Director International Performance Marketing @REVOLVE
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WORK HISTORY
Director International Performance Marketing @REVOLVE
Shanghai, CN
EDUCATION
Universitas Bina Nusantara (Binus)
Bachelor’s Degree
SKILLS
ABOUT JEFFREY JOSON
I have extensive experience managing and optimizing campaigns across a variety of advertising platforms and marketing channels, with a proven track record of delivering growth in international markets. As a director, I lead a high-performing team and report directly to the Vice President, ensuring strategic alignment and driving exceptional results. I specialize in leveraging data-driven strategies and innovative technologies to optimize performance, efficiency, and revenue. Over my career, I have successfully managed a marketing budget of approximately $100 million USD, generating around $1 billion USD in revenue.Proficient in Operating- Google Ads, Kenshoo, ROI Hunter, Appsflyer, Tableau, SA360, Campaign Manager, Smartly, Meta (Facebook), CM360, DV360, Feed Dynamix, Yandex, Criteo, CJ, Cordial, Bird, Reddit, Taboola, Apple Search Ads, Funnel, Google BigQuery- Advanced campaign structures, including PMax, with demographic and psychographic targeting- Tech integrations between Google Ads and GA4 via Google Cloud- Marketing Mix Modeling for budget allocationNotable Clients (while working at a digital marketing agency)- Sociolla- Pasar Polis- Nano Nano- Naked Press- Metrox- Astra Buana Insurance48+ Small and Medium Business ClientsKey Expertise:SEO (Search Engine Optimization)SMO (Social Media Optimization)Web AnalyticsEmail MarketingMobile MarketingAffiliate MarketingPhysical Product MarketingDisplay and Video AdvertisingSemantic SEO and Native AdsAchievements- Increased international net sales by 22% YoY in 2022- Achieved 5% YoY net sales growth in 2023 despite changing consumer behaviors- On track to achieve 20% YoY net sales growth in 2024With proven leadership skills and a solid foundation in performance marketing, I am passionate about developing teams, exploring new opportunities, improving campaign performance, and driving business success through innovative marketing solutions.Contact E-mail : j••••••••@gmail.comSkype: j••••••••@qq.comWechat: 13•••••••80 (new phone number)
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