Jeff Hecker
Principal @Athena Brand Wisdom
Signup · Get unlimited contacts
WORK HISTORY
Principal @Athena Brand Wisdom
Strategic consulting, including research planning and execution, and strategy development. Leads the UX Research practice.Key Clients: The Verde Group, Fresh Squeezed Ideas (Kraft, Gay Lea), Minerva Leasing, Delvinia, 3M, Shoppers Drug Mart, Ted Rogers School of Management, Ryerson University, and many others.
EDUCATION
Riva Training Institute
Qualitative Research (Focus Group Moderator Training)
Schulich School of Business - York University
MBA, Marketing
University of Toronto
B.A. (Honours), English, History, and Semiotics
SKILLS
ABOUT JEFF HECKER
An insights professional with 20 years of experience. I\'ve worked agency side, client side, and research supplier side, so I really \"get\" marketing strategy and execution – from all angles.AS A MARKET RESEARCHER: I help companies to better understand their customers using quantitative and qualitative methods like surveys, focus groups, in-depth interviews,online communities, semiotic (cultural) analysis and ethnographic research. I deliver reports designed to create maximum organizational alignment and buy-in, and to lead to faster decision-making.AS A USER EXPERIENCE (UX) RESEARCHER: I help companies de-risk digital execution. Through research, companies can better understand user behaviors, needs, and motivations, and then optimize design for maximum impact. I deploy the full set of UX Research tools, including user personas, journey-mapping, and contextual interviews to optimize strategy, card-sorting and tree-testing to optimize Information Architecture, and moderated usability testing to optimize design. I am a RIVA-trained moderator and a member of the Qualitative Research Consultant’s Association (QRCA) and the Marketing Research and Intelligence Association (MRIA). LinkedIn Open Networker (LION). Please connect at: jeff.hecker (at) athenabrand.com or 64••••••75
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.