Sarah Jane Johnson

Principal @Athena Brand Wisdom

Toronto, ON, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2009 — Present

Principal @Athena Brand Wisdom

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Strategic consulting, including research and strategy development.Key clients: Gruppo Campari, Molson Coors, Pepsico, Church & Dwight, AbbVie, Highliner, Skyy Vodka, Chivas, Minto, IBM.

EDUCATION

1993 — 1995

University of Cambridge

BA/MA, English

1988 — 1992

McGill University

BA, English, Anthropology and Philosophy

SKILLS

Brand DevelopmentSegmentationStrategic ConsultingShopper MarketingEthnographyIntegrated MarketingBusiness InsightsBrand DevelopementCustomer InsightBrand ManagementCompetitive IntelligenceMarketing StrategyCreative StrategyPositioningResearch DesignSemioticsStrategyMarket ResearchArt DirectionConcept DevelopmentAdvertising ResearchFocus GroupsDigital MarketingBrand EquityConsumer InsightQuantitative ResearchMarketing ResearchTrend AnalysisFmcgStrategic PlanningBrand ArchitectureInteractive MarketingBranding & IdentityQualitative ResearchOnline ModerationCompetitive AnalysisCreative DirectionCultural AnalysisConsumer Behaviour

ABOUT SARAH JANE JOHNSON

25 years of European, U.S. and Canadian experience helping companies optimize their Brand…

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