Sarah Jane Johnson
Principal @Athena Brand Wisdom
Toronto, ON, CA
EMAILS
MOBILE NUMBERS
+91 *********19
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WORK HISTORY
Nov 2009 — Present
Principal @Athena Brand Wisdom
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Strategic consulting, including research and strategy development.Key clients: Gruppo Campari, Molson Coors, Pepsico, Church & Dwight, AbbVie, Highliner, Skyy Vodka, Chivas, Minto, IBM.
EDUCATION
1993 — 1995
University of Cambridge
BA/MA, English
1988 — 1992
McGill University
BA, English, Anthropology and Philosophy
SKILLS
Brand DevelopmentSegmentationStrategic ConsultingShopper MarketingEthnographyIntegrated MarketingBusiness InsightsBrand DevelopementCustomer InsightBrand ManagementCompetitive IntelligenceMarketing StrategyCreative StrategyPositioningResearch DesignSemioticsStrategyMarket ResearchArt DirectionConcept DevelopmentAdvertising ResearchFocus GroupsDigital MarketingBrand EquityConsumer InsightQuantitative ResearchMarketing ResearchTrend AnalysisFmcgStrategic PlanningBrand ArchitectureInteractive MarketingBranding & IdentityQualitative ResearchOnline ModerationCompetitive AnalysisCreative DirectionCultural AnalysisConsumer Behaviour
ABOUT SARAH JANE JOHNSON
25 years of European, U.S. and Canadian experience helping companies optimize their Brand…
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