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Jeff Croy
Franchise Business Coach @Neighborly®
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WORK HISTORY
Franchise Business Coach @Neighborly®
Johnson City, TX, US
Partner with leadership teams of top-performing franchise businesses (representing ~30% of system revenue) to identify execution risk, align incentives, and improve cash flow durability in multi-unit, customer-facing operating environments.Selected Contributions:*Led the design of variable compensation frameworks for customer-facing roles, aligning behavior with margin, close rate, and service quality—reducing revenue leakage and improving predictability.*Designed and built a budgeting and forecasting tool used to improve visibility into unit-level profitability, cash flow, and capacity constraints.*Evaluated management teams’ readiness to scale, identifying leadership and process gaps that commonly constrain growth in founder-led service businesses.*Designed a Business Health Assessment that is in use by all of the Franchise Business Coaches in the system.*Supported operational and financial turnarounds by diagnosing execution bottlenecks across pricing, labor utilization, and overhead structure.*Guided businesses through capital readiness initiatives, including KPI standardization, financial discipline, and management cadence required for institutional capital or exit scenarios.*Drove adoption of operating cadence frameworks (including EOS) where appropriate, improving accountability, decision speed, and execution consistency.*Designed and executed the first annual Growth Lab conference.
EDUCATION
Washington University in St. Louis - Olin Business School
MBA, Finance
Trinity University
Bachelor's degree, History
SKILLS
ABOUT JEFF CROY
I’ve spent my career inside founder-led small businesses—evaluating what makes them durable, where they break under pressure, and how execution risk impacts enterprise value.My experience spans investing, operating, and advising companies in the $2M–$20M range, where outcomes are driven less by financial engineering and more by leadership capability, incentive alignment, and disciplined execution. I’ve worked closely with owners and management teams to stabilize cash flow, professionalize operations, align behavior through compensation and KPIs, and prepare businesses for growth, capital events, or exit.Over time, I’ve developed a strong point of view on small business risk:Why capable founders sometimes stallWhere “good growth” destroys margin and cashHow misaligned incentives quietly erode valueWhat execution signals matter more than the modelI’m particularly interested in investing environments—such as SBIC-backed strategies—where operational judgment, management assessment, and downside protection are central to underwriting and long-term returns.
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