Jean-Christophe Pernin

Global Merchant Lifecycle Manager @Groupon

Dublin, IE

Groupon is a global e-commerce marketplace that connects consumers with local businesses, offering discounts and deals on a wide range of experiences, goods, and travel options.Job Highlights: Led strategic merchant lifecycle initiatives across multiple verticals and lines of business, driving merchant engagement and success on the Groupon platform. Fostered cross-functional collaboration with sales, product, engineering, and operations teams to ensure seamless merchant experiences and alignment with broader company goals. Increased Close to Launch% from 47% to 65% for Self-Served Merchants by developping automated targeted lifecycle campaigns for nutruring and winback merchant journeysEnsured a 90 days retention rate of over 90% for local merchants by implementing Onboarding programs helping merchants to optimise their success.Improved merchants performance by implementing retention programs aiming at optimising their performance reducing their refund rate by 15% and increasing sales of merchants who opened emails by 25% Improved by 40% the efficiency of Sales reps engagement with merchants (Call Back Requests, Notifications to reps.) by streamlining sales processes via automations setup ensuring a constant flow of highly engaged merchants. Provided data-driven insights through ongoing performance reporting, optimizing campaigns based on actionable metrics. Utilized A/B testing methodologies to continuously refine lifecycle programs allowing to achieve Industry high standards of engagement KPIs with over 60% of Unique Open Rate and 15% of Clickthrough Rate ensuring emails sent at the right time to the right person. Demonstrated strong problem-solving skills, quickly assessing and resolving merchant issues to ensure positive experiences. Creation of Integrated Marketing Campaigns, contributing to supply development through email creation, strategy, stakeholder management, and performance tracking.

University of Paris I: Panthéon-Sorbonne

L1, Économie

IUT Evry

Digital Commerce & Marketing, Webmarketing

Université Paris-Est Créteil

Master's degree, e-Commerce

Lycée Jean Lurçat

BTS, Management des Unités Commerciales

Lycée Sainte Céline

Baccalauréat, Economique et social