J. David Rich

About J. David Rich

Experienced marketing and sales associate with a demonstrated history of success in…

Experience

1. Regional Marketing Manager - the Beast Unleashed

   Monster Brewing Company

   Jul 2023 — Present · Nashville, TN, US

   Lead the communication of marketing initiatives to the regional Canarchy sales team & distributors• Be the face of Brand Marketing at a regional level• Ensure local distributor and sales teams follow brand strategy on designed programs.• Develop, communicate, and ensure the execution of the promotional plan for the respective region, including national and regional strategies for events, NPD, and efforts to help drive all profit, volume, and market share• Leverage all national marketing programs that are relevant in the region to their fullest Examples include, new product launches, national trimester promotions, regional promotions• Evaluate, manage, and execute activation for all local sponsorship agreements• Help support and enhance activation on site with a strong focus on consumer• Work with Commercial Teams to develop and implement sales incentive programs, training materials, regional activation, and support for market blitzes and other sales/trade events within respective region.• Maintain strong relationships with all Marketing functions outside of Marketing Operations; Digital, Music, Sports, Comms, and Brand Marketing departments, as well as and other functions at HQ to ensure the development of required sales tools and programs.• Track and manage a budget, along with working to obtain cpc commitment (“Local Marketing Fund”) to support the regional marketing plan.

Education

• Middle Tennessee State University (MTSU)

  Mass Communication/Media Studies

  2011 — 2013