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Segment Marketing Advisor - Dtc Advertising & Sales Support @Health Care Service Corporation
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WORK HISTORY
Segment Marketing Advisor - Dtc Advertising & Sales Support @Health Care Service Corporation
HCSC acquired The Cigna Group’s Medicare businesses. Medicare PDP
EDUCATION
University of Maryland - Robert H. Smith School of Business
Bachelor of Science (BS) - Marketing, Sports Commerce and Culture (Minor)
SKILLS
ABOUT JASON COHEN
As a Cannes Award-winning Marketing Director with extensive experience across major agencies and in-house teams, I specialize in leading strategy and creative teams to craft and execute integrated marketing strategies. My experience includes driving impactful campaigns across digital, social, TV, print, radio, and experiential channels. Most recently at Earth Animal, I led CRM initiatives that helped drive over $1M in eCommerce sales, and achieved a $600k YOY increase through promotions supporting new product launches at local pet stores.My background spans diverse industries, including CPG, Banking and Finance, Healthcare, Technology, AI, and Pet. From managing IBM’s largest brand campaign in a decade at Ogilvy to leading Cannes award-winning work for Cigna at MRM//McCann, I have a proven track record of leveraging omnichannel strategies to drive significant revenue growth and consumer engagement. I am currently exploring new opportunities in marketing leadership roles, ideally within the CT area or hybrid positions in NYC. Feel free to connect with me here or via email at j•••••••@gmail.com.
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