Johnny Contreras
Community Marketing @YETI
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WORK HISTORY
Community Marketing @YETI
Riverside, CA, US
EDUCATION
American Public University System
Certificate, Wildlife, Fish and Wildlands Science and Management
Platt College-Los Angeles
Associate of Arts - AA, Graphic Design
ABOUT JOHNNY CONTRERAS
I’m a community marketing professional focused on building authentic relationships between brands and the people who rely on their products in the real world.My career has centered on connecting with mission-driven communities including military, wildland fire, hunting, and fitness. I focus on creating meaningful engagement, building trust, and amplifying the voices of the people who live these lifestyles every day.At YETI and previously at MYSTERY RANCH, I’ve helped grow brand presence by supporting grassroots events, strengthening community partnerships, and making sure the stories of these communities are represented in an authentic way. My work sits at the intersection of brand marketing, community building, and culture.Before transitioning into marketing, I built a foundation in operations, production, and design. That experience helps me understand both the product and the people who depend on it.I’m passionate about working with brands that respect the communities they serve and want to build long-term relationships through authenticity, shared values, and real-world engagement.I’m always open to connecting with people working in community marketing, brand partnerships, and the outdoor, tactical, and performance industries. If you’re building something meaningful in these spaces, I’d welcome the conversation.
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