Jonathan Bautista Ramírez

Martech Deputy Director @Gentera

MX

Built the Martech area from the ground up, promoting a culture of experimentation and agility to evaluate, scale, and integrate new digital technologies. • Led multidisciplinary squads to implement automation, integration, and analytics solutions, optimizing resources and improving commercial efficiency. • Executed change management strategies, achieving 75% technology adoption among key teams and improving operational efficiency by 40%. • Orchestrated the integration between digital platforms and CRM tools, enabling full-funnel visibility and measurement (upper, middle, lower) and significantly increasing campaign effectiveness. • Achieved end-to-end funnel measurement by connecting data across platforms, improving decision-making and performance tracking across the entire customer journey. • Automated acquisition and conversion processes, reducing cost per lead by 14% and increasing conversion rate by 12%. • Developed a chatbot integrated with the credit bureau, making it the most efficient digital channel (+18% in conversions, –35% in response time). • Boosted revenue by 15% by optimizing digital funnel traceability and reducing abandonment rate by 10%. • Ensured the sustainability and scalability of the Martech stack through continuous innovation and alignment with business financial goals.

Universidad del Valle de México

BA degree in Science Communications

Northwestern University - Kellogg School of Management

Certificate in Digital Marketing Strategies, Data, AI, Automation and Analytics