Jessica Serrano

Associate Director of Communications @Gentera

Ciudad de Mexico, MX

Development of communication strategies to address the needs of multiple audiences: sales force, operations, and corporate areas in Mexico and Peru.• Design of change management strategies and leadership in transformation processes involving new technologies, work models, and business units.• Development of employee experience, onboarding, and engagement strategies.• Project lead for digital signage, identity, and environmental branding for branch network renovation.• Data-driven communication to support decision-making in transformation and innovation processes.• Organization of institutional events, activations, virtual events, launches, and town halls.• Creation of content aligned with customer experience, marketing, and institutional relations strategies.• Management of digital platforms, audiovisual productions, creative agencies, and AI technology providers.• Content development for the Board of Directors and Executive Committees in Mexico and Peru.• Communication management for brand reputation audits and certifications: Innovation Culture, ESG, Diversity, Inclusion, and Great Place to Work.• Communication management for the Crisis and Business Continuity Committees.• Coaching and mentoring in change environments.

UC Berkeley Extension

Change Management

Tecnológico de Monterrey

Diplomado en Comunicación Digital y Social Media, Redes Sociales

Georgetown University School of Continuing Studies

American Conversational English Program, American/United States Studies/Civilization

Universidad Anáhuac

Maestría, Desarrollo del Capital Humano

Tecnológico de Monterrey

Diplomado, Mercadotecnia

Tecnológico de Monterrey

Taller en Imagen Personal y Ejecutiva, Imagen pública

Tecnológico de Monterrey

Lic. Ciencias de la Comunicación, Comunicacion Organizacional

Tecnológico de Monterrey

Diplomatura, Comunicación Avanzada para el Alta Dirección

Tecnológico de Monterrey

Diplomatura, Finanzas