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Jason Oates
VP, Hiro Partnerships @Liveintent, A Zeta Global Company
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WORK HISTORY
VP, Hiro Partnerships @Liveintent, A Zeta Global Company
Park City, UT, US
I build partnerships across the digital ecosystem—working with Publishers, Aggregators, Tech Houses, SSPs, and DSPs to improve addressability, audience intelligence, and revenue performance in cookie-challenged environments like browsers, in-app, and CTV.
SKILLS
ABOUT JASON OATES
I joined Zeta Global through its 2024 acquisition of LiveIntent, where I now serve as VP of HIRO Partnerships. In this role, I help companies across the digital ecosystem (e.g. publishers, SSP’s and DSP’s) improve addressability, audience intelligence, measurement, and revenue—with a focus on cookie-challenged browsers, In-App and CTV.Over the past 30 years in digital marketing, I’ve worked on complex challenges that both fascinate me and create meaningful incremental value for the people and partners I care about.My leadership experience spans sales, customer success, people development, and product development—teaching me to listen deeply, break down silos, and lead with purpose.Outside of work, you’ll find me enjoying time with friends and family: playing pool, making music, biking, surfing, boarding, fishing, hiking, or camping.
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