Jason Strand

Associate Global Market Development Manager @Thermo Fisher Scientific

Carlsbad, CA, US

Lead content subscription plan for email newsletter across NA (bi-weekly), EMEA, APJ, GC and LATAM - Achieved 300% growth in opt-in subscriber base within 2 years, enabling over down-funnel automations across multiple business units and regions - Tactics created specifically for lead gen (Subscribe & Spin, Digital Care Package, Infographics) have resulted in 20,839 leads since 2022, 57% New Contacts- Partner with channel, analytics, business and regional stakeholders to create and distribute relevant content assets to targeted audiences on social, display, email and 3rd party channels - Audience workbook overhaul led to significant Cost Per Engaged Visit (25% decrease) efficiencies- Lead 5 cross-disciplinary team members on Gene.AI Brand Review workstream, responsible for creating a more efficient brand review process using artificial intelligence- Assign and manage significant budget to digital efforts on Meta, Google, email and 3rd party channels - Maintained spending accuracy within 1% of six-figure discretionary budget- Analyze campaign and asset performance using PowerBI, Adobe Analytics and Excel documentation and propose data-based recommendations to team for optimization against content marketing objectives, subscription, engagement and lead generation performance - Informed by voice-of-customer feedback which matched my independent research into activity on our main web page, launched a modified single page which has lowered Bounce Rate by 10% YoYInfluence the evolution of existing content marketing campaigns and develop recommendations for future high-impact programs to help reach organizational and brand goals- Work with 3rd-party vendors to leverage external lead generation opportunities - Efforts have generated 2,671 leads, 60% New Contacts

Minnesota State Moorhead

Bachelor of Science (B.S.), Marketing, Music Technology