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Customer Insights Analyst @First Command Financial Services, Inc.
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WORK HISTORY
Customer Insights Analyst @First Command Financial Services, Inc.
Supported CX Medallion program and analyzed 5 years of survey data to identify key drivers of satisfaction and retention, creating standardized data mapping documentation for consistent reporting. Designed and deployed automated Power BI dashboard solutions that streamlined access to third-party data, enabling cross-functional teams to make data-driven decisions with greater speed and accuracy. Developed media mix model optimizing marketing budget, increasing ROI by 20% across two key channels.Implemented ML classification using 5 years of survey data to segment target customers, enabling data-driven targeting and personalization. Partnered with cross-functional teams in an Agile environment, gathering requirements, iterating on deliverables, and driving adoption of BI tools across the organization.
EDUCATION
University at Buffalo
Master of Science - MS
ABOUT JASMAN BHULLAR
With 8 years of experience, I have spearheaded data analysis, predictive modeling, and…
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