Jarrod Jemison

Senior Marketing Designer @TIFIN

Boulder, CO, US

Led a cohesive brand evolution across web, product, sales, and social that positioned TIFIN as a premium player in B2B fintech SaaS, designing and delivering integrated digital solutions for the entirety of the customer lifecycle.Created compelling visuals from product illustrations to data visualizations that clarified complex technology for non-technical buyers, transforming customer experience by elevating quality across all digital touchpoints and enhancing user onboarding.Owned and executed key creative initiatives (sales decks, microsites, campaigns) that improved engagement and accelerated pipeline growth, optimizing digital engagement by improving key metrics and conversion rates.Partnered cross-functionally with PMM and engineering teams to ensure every visual aligned with go-to-market strategies and business KPIs, influencing strategy and development of digital experience for feature releases and adoption.Championed creative innovation, continuously evolving brand aesthetics to stay ahead of market expectations and leading digital innovation by implementing emerging technologies and pioneering interaction models.