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Jared Fulfer
Commercial Strategist @IHG Hotels & Resorts
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WORK HISTORY
Commercial Strategist @IHG Hotels & Resorts
Edmond, OK, US
As a Commercial Strategist with IHG, I specialize in revenue optimization, market analysis, and sales strategy to drive profitability across a diverse hotel portfolio in the United States. With expertise in revenue management, pricing strategies, customer segmentation, and distribution channels, I develop tailored revenue strategies that maximize performance and ensure each property operates at its full potential.Beyond revenue management, I work closely with hotel teams to craft comprehensive corporate sales strategies, including pricing, business development, renegotiations, and group bids. By collaborating with IHG’s cross-functional teams, I identify opportunities in revenue growth, corporate partnerships, and digital marketing to keep our hotels competitive in a dynamic hospitality landscape.My passion lies in aligning strategy with market dynamics, leveraging data-driven insights, and fostering collaboration to unlock growth opportunities and ensure long-term success for IHG and its affiliated properties.
EDUCATION
Northeastern State University
Bachelor of Business Administration - BBA
ABOUT JARED FULFER
As a Commercial Strategist with IHG, I specialize in revenue optimization, market analysis, and sales strategy to drive profitability across a diverse hotel portfolio in the United States. With expertise in revenue management, pricing strategies, customer segmentation, and distribution channels, I develop tailored revenue strategies that maximize performance and ensure each property operates at its full potential. I have over 25 years of experience in the hospitality industry, working with various brands and segments, such as IHG, Marriott, Hilton, Best Western, Choice, and Wyndham. I have a proven track record of delivering customer satisfaction, revenue growth, and operational excellence for my properties and owners. I am passionate about creating great hotels guests love, and I enjoy training and coaching my teams to achieve their goals. I have a strong knowledge of sales, revenue management, guest service, and brand standards, and I am always eager to learn and adapt to the changing market and customer needs.
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