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Janice Byrnes
Senior Marketing Manager, Apac South @Zespri International
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WORK HISTORY
Senior Marketing Manager, Apac South @Zespri International
Sydney, AU
Leading a team of 7 marketers across 5 countries in the APAC South region including Australia, Vietnam, Malaysia, Indonesia and India. Previously also responsible for Singapore marketing from March 2020 until June 2025
EDUCATION
UNSW
Master of Marketing, Marketing
Ku-ring-gai Creative Arts High School
Higher School Certificate
Macquarie University
Bachelor of Commerce, Marketing and Economics
SKILLS
ABOUT JANICE BYRNES
Janice is the Senior Marketing Manager for the APAC South region at Zespri Kiwifruit, leading a team of 7 marketers across 5 countries (Australia, Vietnam, Malaysia, Indonesia and India).Prior to Zespri, Janice held Senior Brand Manager roles at Goodman Fielder, where she worked on Helga’s - Australia’s leading premium bread brand and Praise - Australia’s leading retail brand of mayonnaise and salad dressings. At Goodman Fielder, Janice led the development and implementation of strategic marketing plans that saw both brands achieve record market share and sales results. This included launching multiple new product ranges, packaging innovation and communications that included TV advertising, out-of-home advertising, public relations, retail point-of-sale, online and social media.Before Goodman Fielder, Janice worked at Meat & Livestock Australia (MLA) for almost 7 years where she worked closely with key agency partners to lead the development & implementation of many iconic lamb and beef marketing campaigns – including the highly acclaimed Australia Day lamb campaigns featuring Sam Kekovich.Janice holds a Master of Marketing degree from the University of New South Wales (UNSW) and a Bachelor of Commerce degree majoring in Marketing and Economics from Macquarie University.Specialties: Marketing Management, Brand Management, Communications, NPD
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