Janet Casey
CEO/Founder (2003) at Marketing Doctor | Inc.5000 Fastest Growing X5 Times | AdWeek 35 Women Trailblazers USA Inc. | AdAge Best Place to Work X2
- Role
- Adweek 35 Women Trailblazers Usa Adage Best Place to Work Inc 5000 Fastest Growing at Marketing Doctor Inc
- Location
- Northampton, MA, US
- LinkedIn followers
- 500 followers
About Janet Casey
President and Founder of Marketing Doctor- Five time recipient of INC Fastest Growing Private Companies in America- AdAge Best Place to Work USA 2020, 2021- Adweek 100 Fastest Growing Agencies in the World 2020- AdWeek 35 Trailblazers USA, 2021Media planning and buying specializing in performance, marketing across industries: Retail, Tourism, Economic Development, Public Health, Elective Medical, State and Federal campaigns, Social Change, and Place Branding.Fluent on all cutting edge platforms, analytic tools and marriage of the two. A team of experts in digital, traditional and emerging platforms work together to reach a common, defined goal. Industry leaders in use of zero, first and third-party data and traditional media attribution. Our team of good eggs takes pride in being industry leaders with gobs of certifications. We invest resources in staying ahead of the industry daily on all new and growing platforms, which is a huge task.Decades of experience in long-term media planning, media buying, marketing strategy, branding, consumer research, advertising, SEM, social media, influencer marketing, creative messaging, media placement, execution, and post-campaign analysis. Excellent track record of success in growing service lines against declining industry revenue. Growing market share and revenue against downward industry trends. Our clients grow against the tide. Long history of effective media negotiation on national networks from background in broadcast television advertising sales.Documented history of developing successful senior management, and creating award winning company culture. Very high level of professionalism, strong work ethic and intense focus on results.Experienced public speaker, and educator on topics including company culture, entrepreneurship, advertising, women’s advancement and special needs children’s equity. Volunteer, board member and fundraiser for many incredible non-profit organizations.
Experience
Adweek 35 Women Trailblazers Usa Adage Best Place to Work Inc 5000 Fastest Growing
Dec 2003 — Present
Education
Florida Atlantic University
Graduate School
University of Massachusetts Amherst
Isenberg School of Business, Finance/Real Estate
Isenberg School of Management, UMass Amherst
BS, Marketing - Undergraduate
Isenberg School of Management, UMass Amherst
Bachelor's degree
Skills
- Advertising
- Website Development
- Direct Mail
- Sales
- Online Advertising
- Direct Marketing
- Entrepreneurship
- Corporate Branding
- Social Media
- Social Media Marketing
- SEO
- Media Buying
- Copywriting
- Public Relations
- Media Relations
- New Business Development
- Sponsorship
- Press Releases
- Digital Media
- Search Engine Optimization (SEO)
- Brand Management
- Marketing Strategy
- Media Planning
- Trade Shows
- Social Networking
- Brand Awareness
- Event Planning
- Event Management
- Digital Strategy
- Market Planning
- Marketing
- Television
- Brand Development
- Creative Direction
- Newsletters
- Online Marketing
- Corporate Communications
- Strategic Planning
- Strategic Partnerships
- Strategic Communications
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