Janet Casey

WORK HISTORY

EDUCATION

SKILLS

ABOUT JANET CASEY

President and Founder of Marketing Doctor- Five time recipient of INC Fastest Growing Private Companies in America- AdAge Best Place to Work USA 2020, 2021- Adweek 100 Fastest Growing Agencies in the World 2020- AdWeek 35 Trailblazers USA, 2021Media planning and buying specializing in performance, marketing across industries: Retail, Tourism, Economic Development, Public Health, Elective Medical, State and Federal campaigns, Social Change, and Place Branding.Fluent on all cutting edge platforms, analytic tools and marriage of the two. A team of experts in digital, traditional and emerging platforms work together to reach a common, defined goal. Industry leaders in use of zero, first and third-party data and traditional media attribution. Our team of good eggs takes pride in being industry leaders with gobs of certifications. We invest resources in staying ahead of the industry daily on all new and growing platforms, which is a huge task.Decades of experience in long-term media planning, media buying, marketing strategy, branding, consumer research, advertising, SEM, social media, influencer marketing, creative messaging, media placement, execution, and post-campaign analysis. Excellent track record of success in growing service lines against declining industry revenue. Growing market share and revenue against downward industry trends. Our clients grow against the tide. Long history of effective media negotiation on national networks from background in broadcast television advertising sales.Documented history of developing successful senior management, and creating award winning company culture. Very high level of professionalism, strong work ethic and intense focus on results.Experienced public speaker, and educator on topics including company culture, entrepreneurship, advertising, women’s advancement and special needs children’s equity. Volunteer, board member and fundraiser for many incredible non-profit organizations.