Jane Gill
Marketing Campaign Manager for Watson Customer Engagement @IBM
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WORK HISTORY
Marketing Campaign Manager for Watson Customer Engagement @IBM
Portsmouth, GB
Responsible for end to end programmatic campaign development and management, including event, digital, social and nurturing tactics for IBM Watson Customer Engagement business in UK. Increasingly focused on relationship / pull marketing rather than tactical / push marketing, aimed at progressing opportunities to sales. Work with agencies and business stakeholders to determine optimum tactic mix. Manage budget and analyse campaign performance to ensure optimum results.
EDUCATION
Newcastle University
BSc Hons, Computing, Economics
SKILLS
ABOUT JANE GILL
Specialities: Chartered Institute of Marketing Advanced CertificateShaw Academy Diploma in Digital Marketing
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