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James Perea
Senior Director of Turnkey Product Innovation @Fusionpkg
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WORK HISTORY
Senior Director of Turnkey Product Innovation @Fusionpkg
Dallas, TX, US
EDUCATION
Arizona State University
Bachelor of Arts (B.A.)
SKILLS
ABOUT JAMES PEREA
Creative and versatile beauty and wellness professional with 15+ years of experience leading initiatives that elevate brand awareness, innovation, and growth.I bring a unique blend of creative insight and operational expertise, having collaborated with celebrated clean, niche, indie, BIPOC, and disruptor brands across marketing, product development, and supply chain management. My work centers on developing performance-driven, clean formulations and crafting ingredient stories that authentically connect brands with consumers.With hands-on laboratory experience partnering with talented chemists, I ensure each formula meets the highest standards of innovation, efficacy, and integrity. My background also includes ingredient storytelling, trend forecasting, and olfactive development, allowing me to bridge artistry, science, and strategy throughout the product lifecycle.Honored to be nominated for two FIFI nominations by The Fragrance Foundation, and recognized as part of teams awarded multiple Allure Best of Beauty Awards and CEW Beauty Awards.Areas of Expertise:Brand & Product Development | Clean Formulation & Innovation | Ingredient Story Development | Market & Trend Knowledge | Marketing Communications | Olfactive Development | Operations & Production Management
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