James Guiney

WORK HISTORY

EDUCATION

SKILLS

ABOUT JAMES GUINEY

As an integrated marketing expert, I’ve developed winning marketing strategies rooted in strong content, smart audience insights and the latest digital/event marketing trends. Companies often struggle to connect with their ideal audience; in reality, businesses must engage fans and build brand loyalty through targeted marketing strategies, captivating creative content, exciting event activations, and calculated influencer partnerships.Over the last nine years, I’ve successfully grown brands into community/industry leaders by authentically connecting them with passionate audiences and creatively contributing to topical conversations. My leadership and professional skillset has shined at premier agencies like Advantage Internet Marketing and Thompson & Bender, where I supported C-suite leadership and managed high-pressure projects on cross-department teams. I have also excelled in similar management, marketing, and event planning roles dating back to 2013: • Engage C-suite executives and prominent partners with poise, professionalism, and prowess when often the youngest decision-maker in the room• Strengthen relationships with individual team members, vendors, and clients through reliability and strong work ethic • Lead by example through diligent work ethic, can-do mentality, and ability to act on constructive criticism • Provide clear communications across departments to ensure goals are aligned and achieved in a timely manner• Hire the best interns with qualifications beyond the resume and provide staff training to enhance total team capability?Marketing is the toolbox that gives a brand personality while establishing an internal identity and public image. In today’s world where social justice and Covid-19 are at the forefront, I love how modern marketing teams have the power to drive the mission and values of entire companies, connect consumers directly with the soul of a brand, and impact communities through heartfelt initiatives and sustainable change. I get excited when target markets turn into passionate brand advocates and am eager to share how I might help make that happen for your company/clients. In my spare time, I\'m a passionate sports fanatic, hip-hop connoisseur, and gamer. I enjoy competing in online sports games, managing franchises/fantasy leagues to simulate a front office experience, expressing myself through music and streaming popular movies, shows, or podcasts.