James Breish

Senior Commerical Product Manager @Fulton Financial Corporation

Lancaster, PA, US

Responsible for managing several designated cash management products. For assigned, products, major responsibilities include 1) developing and executing strategic and tactical plans to meet market share and revenue goals, 2) monitoring profit margin targets and managing revenue and expense drivers, including pricing, 3) developing and rolling-out new product enhancements to existing services, 4) ensuring quality assurance and client communication 5) providing ongoing product support and enhancing market visibility and 6) participating in bank -wide conversion projects (e.g. bank acquisition and/or system conversion)• Establishes, executes, evaluates, and monitors the strategic direction of the assigned product(s), creates tactical plans, and develops appropriate funding documents for new products and major enhancements in collaboration with Team Leader and Director.• Includes development of marketing collateral, service agreements, product training, client implementation, and internal/external communications• Monitors product revenue and expense, influences the drivers of revenue and expense to meet profitability goals of the assigned product(s)• Establishes price points and recommends unit prices• Oversees quality assurance for the assigned product(s) to ensure performance profitability goals and client satisfaction• Researches and defines the product and technical requirements of clients, with Manufacturing, the development and testing of new products and enhancements to existing services, and initiates all product launch activities for the product(s)• Provides ongoing product support for all business partners, conducts product training, participates in product packaging, promotion, and development market

Eastern University

MBA

Norristown Area High School

General

Kutztown University of Pennsylvania

BSBA