Jake Bacon
Director of Self-service @Cloudinary
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WORK HISTORY
Director of Self-service @Cloudinary
London, GB
I lead Cloudinary’s self-service business, acting as Product GM for the motion with ownership of product strategy, growth performance, and long-term monetisation. Own the end-to-end product-led growth motion across acquisition, activation, expansion, and retention for developer-centric customers Built a centralised operating model for PLG and experimentation, aligning product, engineering, data, and GTM teams Led pricing, onboarding, and adoption initiatives to strengthen self-serve growth and sustainability Embedded AI-native practices into product leadership and growth teams to accelerate experimentation and decision-making
EDUCATION
University of Reading
Bachelor’s Degree, BSc Applied Information Technology
ABOUT JAKE BACON
I build and operate product-led SaaS businesses.I’m a senior product leader and Product GM with 12+ years of experience owning self-serve, revenue-generating product motions across developer platforms, data products, and complex SaaS environments.I currently lead the self-service business at Cloudinary, acting as GM for the motion with end-to-end ownership of growth strategy, product direction, and performance across acquisition, activation, monetisation, and retention.My work typically focuses on- Turning fragmented product and growth efforts into coherent operating systems- Aligning product, engineering, data, and GTM teams around measurable outcomes- Building sustainable product-led growth and monetisation models for technical and professional usersA defining part of my approach is working AI-natively. I use LLMs daily as a thinking and execution partner — supporting strategy development, experiment definition, synthesis, and rapid prototyping — to reduce decision latency and increase learning velocity across teams.I’ve led and scaled multi-disciplinary organisations, rebuilt product operating models, and stabilised complex portfolios in both high-growth and highly regulated environments.I’m most effective in VP Product or Product GM roles where I can own a product business or growth motion end-to-end, particularly in PLG, self-serve, platform, and developer-centric SaaS companies navigating scale, monetisation, or transformation.
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