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Jaime Berger Martin
Senior Partner, Group Director, Commerce & Retail Media @Mindshare
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WORK HISTORY
Senior Partner, Group Director, Commerce & Retail Media @Mindshare
Chicago, IL, US
EDUCATION
The University of Texas at Austin
Bachelor of Arts, Government & Spanish
SKILLS
ABOUT JAIME BERGER MARTIN
Dedicated, dynamically driven marketing professional with 20 years of experience in strategic development and execution of data-first commerce centric marketing campaigns. Strong background in traditional & digital media, with acute focus and interest in analytics and data integration/implementation. Oversee development and measurement of campaign KPIs and performance for continued improvement in ROI. Seen as a strong, empathetic leader who motivates and elevates individuals and the team. Highly respected professional with strong relationships with executive leadership, client partners, franchise partners, agency partners and vendor partners. Known to be a true partner, always honest and transparent, representing the morals and values of my clients on their behalf. Entrepreneurial attitude and approach with focus on process improvements, efficiencies and long-term solutions to ensure consistent success across all teams. Vastly specialized in development and negotiations of custom content integrations and sponsorships such as HGTV Dream Home, Broadcast Late Night integrations, NFL/NHL/Golf/NBA/NCAA packages, and more.Specialties: Media Planning & Buying : Strategic Planning : Client Relationships : Digital Media : Consumer Behavior : Added Value & Cost Savings : MSA Creation : Negotiations : Team Leadership : Programmatic Media : Print Media : Social Media : Analytics : Broadcast Television : Digital Video : Custom Content : Integrated Partnerships : Budget Management : Personnel Management : LATAM : CPG : Shopper Marketing
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