Jacqui Newell
Sr Marketing Strategist, Digital Experience @Esri
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WORK HISTORY
Sr Marketing Strategist, Digital Experience @Esri
Redlands, CA, US
Being a part of the Digital Experience team at Esri is a dream come true! In this role, I get to combine my passions of marketing communications and digital experiences to make an impact across Esri working with an incredible team of professionals. My primary responsibilities are to develop and implement online experiences that drive engagement while ensuring Esri’s website and digital assets are effectively leveraged to achieve business objectives. Using my analytical side, I get to dive into metrics to measure performance, recognize trends, and identify priorities for the company. This results in collaborating with a cross-functional internal team to deliver process improvements and efficiencies, and identifying and selecting new vendors to enhance our tech stack. I also get to tap into my strategic planning and communications skills as I work to ensure cross-team and cross-organizational alignment on strategic priorities. This is accomplished through continual insights gathering, establishing strong relationships at all levels of the company, and building change management plans that keep stakeholders informed and inspired.Leading initiatives that deliver impact across the organization is an honour, and I am very grateful to be a part of what’s next at Esri.
EDUCATION
York University
Bachelor of Arts (Hons.), History
Cornell University
Certificate, User Experience (UX)
Humber College
Postgraduate Certificate, Public Relations
Edinburgh School of Business
Master of Business Administration (MBA), Marketing/Marketing Management, General
SKILLS
ABOUT JACQUI NEWELL
My skills span the spectrum of marketing and communications capabilities, from media relations to business strategy. Essentially, this means you can throw me into any situation - from academic research to speaking in front of thousands of people - and trust I will deliver. Throughout the years, I’ve been described as a visionary and a workhorse, but most commonly it’s my creativity, combined with my ability to execute that stands out. I bring an undeniable energy that is noticed in everything I do. What can I say? I’m an eternal optimist who genuinely wants to help organizations and customers be their best all while being my best. I’m hardwired to create tangible business impact, but it’s solving the end-to-end customer experience via data-driven decisions that inspires me. I’m someone who thrives in ambiguous situations and loves working with global, cross-functional teams as much as being an independent self-starter. As a lifelong learner, I’m naturally curious - most recently about understanding how UX and CX intersect.After transitioning from abrasives and adhesives into AI and APIs, I’ve proven I can learn anything and overcome any challenge, as long as I keep customers at the heart of everything I do. From enterprises to SMBs, I understand the power of positioning, purchasing processes and product priorities for internal and external stakeholders. I’m passionate about truly understanding their problems and delivering meaningful solutions to them by providing engaging content along their entire journey.
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