John Cooper
Director Founder @Goh Cooper Ltd
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WORK HISTORY
Director Founder @Goh Cooper Ltd
Goh Cooper Events was set-up to fill a gap in the market that exists between Small Business looking for advice, and the thousands of Fractional advisors looking to work with them.As a small Limited Company, I fulfil multiple roles to drive the business forward. But the core focus of my activity is on Customer Experience and Event Sales & Marketing.For each event, the multi channel campaigns require- Clearly identifiable branding for Goh Cooper Events that resonates with our B2B audience- Video marketing content for YouTube, Eventbrite, Tiktok and Facebook- Brochures, poster and promotional assets designed with a clear call-to-action for attending- Thought leadership content to raise top of the funnel awareness of the events- Direct Mail campaigns to a community of thousands of attendees registered in the CRM system- Community engagement to collect customer feedback, and drive Word of Mouth marketing- Extensive networking to source Expert Speakers, Event Sponsors and Venues which enable the eventsGoh Cooper Associates (on the logo) is a Business Advisory service which provides Marketing, Go To Market and Events Management on a contract basis. We are keen to support companies of all sizes, on a fractional or contract basis, to achieve agreed outcomes. We also like to support small and scaling companies with business plans, portfolio roadmaps, marketing strategy and digital marketing.Please send a message if you would like to discuss a project opportunity.
EDUCATION
University of Surrey
Bachelor of Science, Consumer Science and Product Marketing, Consumer Science and Product Marketing
SKILLS
ABOUT JOHN COOPER
I am an experienced leader of Product Marketing and Go to Market teams. I have planned and executed both operational and brand campaigns globally at: Sony, Samsung, O2, and Canon. I operate between the Marketing team, Product Team and Sales team to drive business growth.Experienced in both B2B and B2C markets, I am a natural problem solver who can pick up difficult projects, focus on the business needs and deliver innovative solutions. I am passionate about using Data and Digital services to deliver great customer experiences, and improve operational efficiency.Marketing & Sales Enablement• Campaign planning, including channel strategy, marketing communications, events and PR• Digital Marketing asset creation for Social Media, Website, long-form content and Webinars• Subject matter expert, evangelist with customers and for internal stakeholders• Product Launch planning, including press and investor briefings and sales enablement playbooks.• Management of partnerships and Channel marketing partners Commercial Management• Budget setting and revenue improvement across multiple international markets• Management the Digital Product Roadmap to maximise the value of assets through prioritisation, Quarterly, yearly, 3 to 5 year plans• Business case creation to support development of new products and lifecycle phases• Differentiated product positioning in the market place with compelling value propositions• Product lifecycle management from market insight through development to testing and launchLeadership• Lead an engaged and high performing team, with clear direction and motivation for delivery• Establish effective relationships at all levels to ensure exceptional business performance• Team resource planning, interviews and hiring of team members• Defining of OKR\'s, metrics tracking against Customer, Company, Competition, Collaborators, Context• Management of costs and budgets, with regular reporting to C-level stakeholdersStakeholder Management & Negotiation • Stakeholder engagement and influence across multiply tiers within the organisation • Partnership with legal teams to negotiate contracts, and create new legal agreements• Manage & agree business objectives through negotiation process with key business partners• Pragmatic resolution of any conflicts arising in the business
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