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Jacomine van Veen
Senior Consultant Strategic Foresight (Part-time) @Rijkswaterstaat
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WORK HISTORY
Senior Consultant Strategic Foresight (Part-time) @Rijkswaterstaat
Project leader ‘Early Warnings’ & senior consultant strategic foresight. Horizon scanning, trend analysis, future scenarios etc, enabling Rijkswaterstaat (part of the Dutch Ministry of Infrastructure and Water Management) to be alert to relevant change, adapt strategically, and prepare for (the) future(s).
ABOUT JACOMINE VAN VEEN
Jacomine is a trend and foresight specialist with a broad experience in understanding change and applying futures knowledge - from researching trends to creating long term future scenarios for strategy, innovation & design. She works for organizations worldwide, like Philips, Sonova, Ikea, ING, IFF, Sura Americana, Gemeente Eindhoven, and many others. One of her key strengths is her ability to create a human perspective and analyze – together with her clients - how changes in society affect future strategy and innovation. Her way of working is co-creative and she aims to support organizations in shaping their preferred future. By developing tools & training she enables her clients to apply future knowledge themselves. Besides the work for her clients, Jacomine has been giving lectures at the School of Visual Arts in New York and HvA in Amsterdam. Specialties: applied trend research (socio-cultural change, lifestyle trends, future consumer insights), translating trend insights into product & service concepts, foresight, future scenarios, design-thinking, innovation, brand strategy, trend & futures thinking training.
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