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Start for FreeJacob Thompson
Senior Director, Strategy & Business Intelligence @San Jose Earthquakes Soccer
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WORK HISTORY
Senior Director, Strategy & Business Intelligence @San Jose Earthquakes Soccer
San Jose, CA, US
Swiss Army Knife for the organization, intradepartmental strategy consultant and member of senior leadership team- Reabsorbed full control and responsibility of the Ticket Operations Department, their tasks, goals, objectives and staffing (January 2023)-Lead Project Manager for major ticketing transition from Ticketmaster to Tixr, and installation of Fortress based loyalty and loaded value programs-Consult on, improve and approve all Ticketing related products and promotions including; but not limited to: pricing, available inventory, naming convention, fulfillment, and go to market strategy -Manage a BI team tasked with overseeing Salesforce CRM, its connection with KORE based data warehouse, and maximizing both to improve sales efficiencies and provide business insights- Oversee pricing strategy, focusing on the balance between maximizing revenue and attendance while maintaining price integrity - Produce financial modeling and forecasting- Create and analyze fan surveys to improve fan experience and season ticket retention at PayPal Park- Advocated for, negotiated, and oversaw transition from Microsoft Dynamics to Salesforce CRM - Part of select committee to create \'Team Forward Together\', the club\'s DEI Initiative- Provide additional leadership, guidance and creative solutions to Ticket Sales and Service teams- Front of house primary entrance ticketing and customer service lead for ticketed events at PayPal Park-Special projects as assigned by President, CSO, COO
EDUCATION
University of Illinois Urbana-Champaign
B.S., Recreation, Sport and Tourism
SKILLS
ABOUT JACOB THOMPSON
Multi-dimensional leader within the sports business industry with 18 years of ticket operations, pricing, data analysis, customer service, strategy, sponsorship, marketing, go to market and inventory management experience. Proud customer service and customer experience advocate. Flair for creative writing and developing marketing promotions that emphasize an added-value approach. Unofficial staff proofreader, common sense check, and trivia ringer.
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