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Jaclyn Michel
Vice President, Vertical Sales Strategist (Health) @Epsilon
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WORK HISTORY
Vice President, Vertical Sales Strategist (Health) @Epsilon
Act as the voice of the vertical with responsibility to create and evangelize the Epsilon go-to-market strategy that speaks to the specific needs of the vertical and how Epsilon solutions drive value• Define the integrated growth strategy for the vertical across all key solution areas: Data & Technology (MarTech) and Media (AdTech)• Translate client challenges, vertical/market trends and success/challenge stories from customers and prospective customers into growth playbooks, sales programs and product roadmaps• Act as the subject matter expert on the enterprise Epsilon PeopleCloud value story for key client engagements and new business opportunities - and continue to push the internal marketing, product and operational teams to remain on the cutting edge of the marketplace
EDUCATION
Universidad de Buenos Aires
Minor, Spanish
Questrom School of Business, Boston University
MBA, Business Administration and Management, General
Bates College
Bachelor of Arts, Biological Psychology, Minor in Spanish
SKILLS
ABOUT JACLYN MICHEL
Expert in performance marketing and defining go-to-market positioning for solutions across AdTech and MarTech landscapes. Focused on development of integrated growth strategies encompassing data, marketing technology, and omnichannel activation (including paid media). Expertise in translating complex challenges into actionable growth plans, product gap/opportunity analyses, development of enterprise GTM strategies that directly address client challenges. The culmination of my recent experience has honed my ability to act as the nexus between client needs and internal product strategy and delivery. Experience includes work across B2B, retail, travel and health verticals.
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