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Consultant Responsible for Several Customers as Well as Social Media and Processes @Rightwave
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WORK HISTORY
Consultant Responsible for Several Customers as Well as Social Media and Processes @Rightwave
CA
Customer Success for some of RightWave\'s customers. All are high-growth technology firms with sweeping digital marketing initiatives. • Strategic marketing counsel for customers including return on marketing investment (deal size, time to close sales, number of deals), sales funnel, web and social media, campaigns, tools (marketing automation and CRM), and channels. • Assistance on International Anti-Spam compliance • Business Development • Liaison with RightWave delivery, quality, and product development teams in India • Project management for internal process improvements including human performance monitoring, new website, and more
EDUCATION
University of Nebraska-Lincoln
BSEE, Fields and Waves
Carleton University
MSEE with emphasis on computer architecture, Systems Engineering
ABOUT JACKY HOOD
My expertise and passion are the same: Program/Project Management. My roles started with technical writing and moved onto electronic design, software/training/tech support management, management consulting, college teaching, and now strategic and digital marketing, and professional association management. In every one of these roles, there were programs and projects to plan, guide, and bring to successful implementation. Multiple-Discipline Program Management with in-depth experience in: • Education and Training • Electronic, Software, Cloud Services, and Professional Services Product Development • Marketing including Product Management, Marketing Communications, Digital Marketing • Sales particularly of Professional Services and Cloud-Based Services • Product Distribution and Merchandising • Technical Service & Support • Technical Publications • Operations including Automated Services and Manufacturing Example Programs/Projects: • College Open Textbooks, effort funded by The William and Flora Hewlett Foundation that marshaled efforts in 200 community colleges to reduce the cost of college textbooks. • Product development for a family of telecommunications systems; total staff included 100 hardware engineers and 150 software engineers. • Development of customer service and technical support operations in a dot-com era telecom start-up. My attributes include the ability to quickly assess and/or define the program/project purpose, methodology, scope, staffing, schedule, quality, and budget. Rather than trading off among constraints, I work to increase productivity so that scope, schedule, quality, and budget can all be met. I have demonstrated strong leadership in education, marketing, engagement management, project management, program management, entrepreneurship, product development, product support, and web-based support. I inspire creativity, productivity, and loyalty in clients/customers, co-workers, employees, and volunteers.
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