Jackie Longstaff

About Jackie Longstaff

Highly motivated, results-oriented Marketing Director with 10+ years of experience in developing and implementing strategic growth marketing initiatives that drive revenue and increase brand value.Specialties & Skills- Content strategy specialist with experience producing creative marketing content such as podcasts, videos, blogs, social content, email marketing, product marketing, educational courses, and more- Partner marketing enthusiast who excels in collaborating with industry leaders, social media influencers, associations, and agency partners- Innovative thinker with strong project management skills- Marketing leader with a strong financial core who is obsessed with marketing data and reporting, communicating marketing’s value to key stakeholders, and providing a killer MROI (marketing return on investment)- Experienced in both B2B and B2C marketing- Experienced in all types of media: print, broadcast, and digital.

Experience

1. Marketing Strategy Manager

   Caterpillar Inc.

   Nov 2022 — Present

   As the Marketing Strategy Manager for Caterpillar\'s Oil & Gas division, I lead the development and execution of marketing plans for all Oil & Gas segments globally. Focused on prioritizing efforts around strategic growth opportunities through integrated marketing campaigns and plans that include ABM, digital marketing, content creation, CRM, events & trade shows, paid advertising, social, and public relations.

Education

• Louisiana State University

  BS

  2009 — 2013