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Product Lead @Railsware
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WORK HISTORY
Product Lead @Railsware
EDUCATION
Bialystok University of Technology
Master’s Degree
SKILLS
ABOUT IWONA KAŹMIERCZAK
Product Leader. Experience in introducing B2B products and services to the market. Close cooperation with a software development team as well as clients. Ability to conduct market analysis and gather specific business requirements to plan product innovations with highest ROI. Full responsibility for the product\'s revenue and cost budget. Many years of experience in building and managing well-performing product teams. Knowledge and experience of the entire customer life cycle, from lead generation, warming discussions, sales pitches, negotiations and signing of the contract to project implementation and its subsequent maintenance. Project Manager. 12 years of experience in managing complex software projects, including big data, AI and machine learning projects. Project Management Professional (PMP) exam passed. Many years of experience in Agile methodology (SCRUM). Ability to effectively collect business requirements and recommend a tailor-made solution fulfilling client’s needs. Highly developed analytical skills. Strong technological background (Master of Software Engineering) enabling smooth communication with software developers. Digital Marketer with strong focus on building the most efficient marketing strategy. 10 years of experience in a marketing technology company, learning the backstage of search engines, SEO, adservers, content marketing and behavioral targeting. Working with media houses, advertising agencies, online stores, press publishers and government institutions.
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