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Ivy Rashid
Founder @Ziyè
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WORK HISTORY
Founder @Ziyè
CA, US
Skin in its best light.Designed for pregnancy, postpartum, and beyond, ZIYÈ brings clarity and brightness to the face and body. Treatment-focused formulas that address uneven tone and discoloration. Simple routines made for real life.
EDUCATION
Academy of Art University
Bachelor of Fine Arts (B.F.A.), Fashion Merchandising
University of Chicago
Certificate, Integrated Marketing
SKILLS
ABOUT IVY RASHID
I’m a digital marketing and eCommerce marketing leader with 12+ years of experience growing beauty and wellness brands through paid media, content development, and strategic channel management. I specialize in connecting performance strategy with brand storytelling, leading campaigns that drive visibility, engagement, and online sales across Amazon, Shopify, and paid social platforms.My background spans both emerging and established brands, where I’ve owned digital marketing strategy, managed paid media across Meta, TikTok, Google Search, and Amazon Search and DSP, and led content development across PDPs, A+ content, brand stores, DTC landing pages, and social assets. I’ve scaled Amazon channels from the ground up, built influencer-driven content ecosystems, and directed creative teams to execute high-impact brand campaigns.I thrive at the intersection of storytelling and performance, translating insights into campaigns, creative briefs, and consumer experiences that convert.Recent highlights:• Scaled Amazon from zero to over $14 million in revenue across multiple brands• Led paid media and influencer campaigns across Meta, TikTok, Google Search, and Amazon Ads• Managed content development for PDPs, A+ content, Amazon Stores, and DTC pages• Directed creative production including photo and video shoots, asset kits, and messaging frameworks• Partnered with internal and external teams across media buying, design, and social to drive brand growthI’m currently open to remote and contract director-level roles supporting beauty, wellness, or lifestyle brands, especially those looking for hands-on leadership across paid media, content strategy, and eCommerce marketing.
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