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Tarun Rao
Product Manager @Asian Footwears Pvt Ltd
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WORK HISTORY
Product Manager @Asian Footwears Pvt Ltd
Led end-to-end e-commerce transformation for a D2C footwear brand (~2,500 SKUs), owning website sales, product taxonomy, catalog quality, SEO, and conversion funnel optimization across home, category, PDP, and checkout.Designed and implemented a 3-level footwear taxonomy (gender → category → sub-category) and structured product-spec framework, improving search relevance, category discoverability, and organic traffic quality.Set up GA4 and GTM event tracking from scratch, built funnel and behavior dashboards (traffic, CTR, add-to-cart, conversion, drop-offs), and drove data-backed experiments to improve conversion rate and AOV.Partnered with marketing, logistics, and customer support to improve delivery TAT, reduce returns, and enhance post-purchase experience; evaluated and optimized tools across CRM, analytics, personalization, and customer support to balance scale and cost.
EDUCATION
Great Lakes Institute of Management
Master of Business Administration - MBA, Business Analytics and Marketing
Jawahar Navodaya Vidyalaya - JNV
High School, Science
J.C. Bose University of Science and Technology, YMCA
Bachelor of Technology , Computer Engineering
ABOUT TARUN RAO
A curious mind with a foundation in Computer Engineering and a MBA/PGDM in Business Analytics & Marketing from Great Lakes Institute of Management, I’ve always been drawn to the intersection of data, technology, and user behavior. My academic journey has been enriched by accolades like winning the Capstone Competition, placing in the Top 10 at IIM Lucknow\'s Strategy Challenge, and being a Jaipur regional topper. Outside academics, I’ve represented at the national level in basketball, bringing discipline and strategic thinking to every arena I enter.Professionally, I bring over 4 years of product management experience across SaaS, marketplace, and retail domains. At IndiaMART, I led a catalog intelligence revamp and implemented search relevance optimization (Solr + ML), improving metadata accuracy and result precision. My stint at Tech Mahindra saw me design SaaS pricing strategies using competitive intelligence, driving $40M+ in growth. At Bhagwati Kripa, I built GTM strategies through in-depth user research and packaging initiatives. Across roles, I’ve used tools like SQL, Power BI, Figma, and applied Agile/Scrum to deliver user-centric, data-informed solutions.Looking ahead, I aim to deepen my impact in AI-driven product strategy, particularly in search, pricing, and personalization. I’m passionate about creating scalable digital products that solve real-world problems using data, intelligent systems, and user insights. I’m seeking opportunities where I can collaborate cross-functionally to shape the future of tech-enabled commerce.
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