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Ismael Figueroa
Digital Marketing Consultant @Ismaelfigueroap
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WORK HISTORY
Digital Marketing Consultant @Ismaelfigueroap
Mexico City, MX
Development and increase of investment in campaigns in digital media (Facebook, Google, LinkedIn, YouTube and Twitter Ads). Conversion increases in Google Ads Campaigns by 350%. Activation of mailing and Marketing Automation campaigns, with an acceptance result of more than 130% CTR and an opening rate of more than 38%. Influencer Marketing 100% increase in influencer verification. Digital transformation process throughout the ecosystem of all types of service and product organizations. 150% increase in KPI Roas for each campaign. Actions based on data from companies, both products and services for continuous improvement. Development of new digital products such as web pages, on platforms such as WordPress, WooCommerce. Social applications, CRM, or Loyalty Programs and their corresponding conversion funnels. Onboarding through CRMs or Loyalty Programs.
EDUCATION
Digital House
Digital Marketing Diploma, Digital Marketing
Universidad de Congreso
Degree in Marketing, Marketing
ABOUT ISMAEL FIGUEROA
Seasoned marketing specialist with a proven track record of working for early, mid and late-stage e-commerce websites and startups. Proficient in user acquisition channels, SEO, SEM, data analysis and reporting, product launches, campaign budget management, conversion rate optimization, product positioning, and messaging for B2C and B2B audiences. Integrated, creative and collaborative marketing communications A team player, I enjoy sports, technology, and traveling. I have an entrepreneurial spirit.
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